Privacy Policy
Last updated: January 30, 2026.
Your privacy and data security are important to us. This privacy policy document describes the types of information that is or may be collected, used or shared by Two Lenses when you visit or use this website. If you have additional questions or would like more information about our privacy policy or how we handle user data and personal information, or if you wish to withdraw your consent to the continued collection, use or disclosure of your personal information, please contact us.
Definitions
Two Lenses is operated by Stark Content - Ula Stark, c/o Frey Services, Eggstrasse 14f, 8134 Adliswil ZH, Switzerland, Email: hello@twolenses.ch, (referred to as "I", "Me", "Our", "We" or "Us"). As a customer of this service, you are a "User", "Visitor" or "You" under this agreement. The website or any service we provide will be referred to as the "website" or "service". External services or integrations of this type will be referred to as "external provider" or "external service" applications.
Data We Collect
Website Usage Data
Following standard procedures for using log files, these files automatically record visits when you visit the website, this may include information about your web browser, it may record some of the cookies installed on your device, IP address, ISP, time zone and time stamp, referring/exit pages, number of clicks. This information is used to analyze trends, administer this website, track users' movements around this website and gather demographic information, and is not linked to any personally identifiable information. In addition, as you browse the website, we may collect information about the sub-pages you visit.
Newsletter Subscriptions
What we collect: When you subscribe to our newsletter (free or paid), we collect:
Your privacy and data security are important to us. This privacy policy document describes the types of information that is or may be collected, used or shared by Two Lenses when you visit or use this website. If you have additional questions or would like more information about our privacy policy or how we handle user data and personal information, or if you wish to withdraw your consent to the continued collection, use or disclosure of your personal information, please contact us.
Definitions
Two Lenses is operated by Stark Content - Ula Stark, c/o Frey Services, Eggstrasse 14f, 8134 Adliswil ZH, Switzerland, Email: hello@twolenses.ch, (referred to as "I", "Me", "Our", "We" or "Us"). As a customer of this service, you are a "User", "Visitor" or "You" under this agreement. The website or any service we provide will be referred to as the "website" or "service". External services or integrations of this type will be referred to as "external provider" or "external service" applications.
Data We Collect
Website Usage Data
Following standard procedures for using log files, these files automatically record visits when you visit the website, this may include information about your web browser, it may record some of the cookies installed on your device, IP address, ISP, time zone and time stamp, referring/exit pages, number of clicks. This information is used to analyze trends, administer this website, track users' movements around this website and gather demographic information, and is not linked to any personally identifiable information. In addition, as you browse the website, we may collect information about the sub-pages you visit.
Newsletter Subscriptions
What we collect: When you subscribe to our newsletter (free or paid), we collect:
- Your email address (required)
- Your name (if provided)
- Subscription preferences and settings
- Subscription date and status
- Email engagement data (opens, clicks) for improving content delivery
Newsletter service provider: We use Infomaniak to manage newsletter subscriptions. Your email data is processed according to their privacy policy.
How long we keep it: We retain your newsletter subscription data for as long as you remain subscribed. When you unsubscribe, your data is deleted within 30 days, except as required by law for accounting purposes (paid subscriptions).
Paid Subscriptions
What we collect: If you subscribe to our paid newsletter, we collect:
Why we collect it: To process payments, manage your subscription access, and comply with tax and accounting requirements.
Comments
What we collect: If you leave a comment on our blog, we collect:
How long we keep it: Comments may be retained indefinitely unless you request deletion or we remove them for policy violations.
Contact Forms and Email Communication
What we collect: When you contact us through our website contact form or via email, we collect:
How long we keep it: We retain your contact information for as long as necessary to provide our service or as required by law. You can request deletion at any time by contacting hello@twolenses.ch.
Cookies and Tags
Two Lenses uses "cookies", which are small data files placed on your device only if your browser settings permit and may include information such as a unique identifier, sub-pages previously visited on this website and/or other information. Types of cookies we may use: Session cookies, security cookies or preference cookies. You can manage or disable cookies through your browser settings.
Analytics
We may use privacy-focused analytics tools to understand how visitors use our site. No personally identifiable information is collected through analytics.
Embedded Content
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
How We Protect Your Data
Data Storage
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Sharing Your Personal Information
We do not share, sell, trade, or rent any personally identifiable information with third parties, except:
We may collect and use non-personal information to help us improve the service, personalise your experience and analyse the use of the service. This Privacy Policy does not limit our use or disclosure of non-personal information collected. We reserve the right to collect, use and disclose such non-personal information to our partners and other third parties to improve our service or as permitted by law.
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation under European law on data protection and privacy for all individuals within the European Union and the European Economic Area. If you are a European resident, we are the data controller of your data and you have the right to know how your personal information is processed, what we have collected about you and to request that this data be corrected, updated or deleted. In addition, please note that your information may be processed in Switzerland or other jurisdictions where our service providers operate, in accordance with applicable data protection laws and appropriate safeguards. Please contact us if you have any questions about your rights under the GDPR. For further information or complaints, please contact your local data protection authority.
Your Rights
Under Swiss data protection law and GDPR (if applicable), you have the right to:
Data Retention
We retain the information we collect for as long as necessary to provide you with the service you have requested or until you ask us to delete the information. In specific cases, the data might be retained for longer for legal/tax/accounting compliance reasons. Some data, like e.g. what you provided while using comments, may be retained indefinitely unless deletion is requested or we close the Service.
The data we store is protected by commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.
Communication by Email
We may communicate with you by email in response to your requests or to send you newsletter content based on your subscription. If you have supplied your email address, we may occasionally send you an email to tell you about new features, ask for your feedback, or keep you up to date with our service.
Newsletter emails:
Links to Other Websites
Our website may contain links to and from third party websites or services that are not operated by us. If you follow a link to one of these websites and are redirected to a third party website, please note that these websites have their own privacy policies and that we do not accept any responsibility for those policies or practices. Please check the privacy policy of each website you visit before submitting any personal information to any of these websites.
Donations and Tips
If you support us through Buy Me a Coffee (or a similar platform), your payment is processed by the third-party platform. We do not receive or store your payment details. We may receive a confirmation of your support and any optional message you include. Donations are voluntary and non-refundable. Please refer to the platform’s privacy policy for details.
Do Not Track
This website does not change its data collection and use practices when your browser sends the "Do Not Track" signal.
Activity Transfers
In the event that Two Lenses, or substantially all of our assets, are acquired, or in the event that Stark Content - Ula Stark goes out of business or enters bankruptcy, your personal information might be one of the assets transferred or acquired by a third party who may continue to process your personal information. You acknowledge and consent that such transfers may occur, and are permitted by this privacy policy, and that any acquirer of our assets may continue to use your personal information as set forth in this policy.
Children's Privacy
Our service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. While our content is about parenting toddlers, the website and service are intended for adult readers (parents, caregivers, professionals).
Changes to This Policy
We reserve the right to update or modify this privacy policy at any time. Changes will be posted on this page with an updated “Last updated” date. Please check this document whenever you provide us with personal information. Your continued use of the website after seven (7) days of changes or revisions to this Privacy Policy will mean that you accept the terms of this revised Privacy Policy. We suggest that you periodically review this Privacy Policy if you are concerned about how your information is used.
Consent
By using our website, you hereby consent to our privacy policy and agree to its terms.
Contact
For further information or if you wish to exercise your rights in relation to your personal data, you can contact us directly at hello@twolenses.ch. Two Lenses
Operated by: Stark Content - Ula Stark
c/o Frey Services
Eggstrasse 14f
8134 Adliswil ZH
Switzerland
How long we keep it: We retain your newsletter subscription data for as long as you remain subscribed. When you unsubscribe, your data is deleted within 30 days, except as required by law for accounting purposes (paid subscriptions).
Paid Subscriptions
What we collect: If you subscribe to our paid newsletter, we collect:
- Payment information (processed by our payment providers, not stored by us)
- Billing data and email address
- Subscription tier and status
- Transaction history
Why we collect it: To process payments, manage your subscription access, and comply with tax and accounting requirements.
Comments
What we collect: If you leave a comment on our blog, we collect:
- Your name (as entered)
- Your email address (not publicly displayed)
- Your IP address (for spam prevention)
- The content of your comment
- Date and time of comment
How long we keep it: Comments may be retained indefinitely unless you request deletion or we remove them for policy violations.
Contact Forms and Email Communication
What we collect: When you contact us through our website contact form or via email, we collect:
- Your name (if provided)
- Your email address
- Any information you choose to include in your message
How long we keep it: We retain your contact information for as long as necessary to provide our service or as required by law. You can request deletion at any time by contacting hello@twolenses.ch.
Cookies and Tags
Two Lenses uses "cookies", which are small data files placed on your device only if your browser settings permit and may include information such as a unique identifier, sub-pages previously visited on this website and/or other information. Types of cookies we may use: Session cookies, security cookies or preference cookies. You can manage or disable cookies through your browser settings.
Analytics
We may use privacy-focused analytics tools to understand how visitors use our site. No personally identifiable information is collected through analytics.
Embedded Content
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
How We Protect Your Data
Data Storage
- Email communications are handled through Infomaniak, a secure webmail hosted in Switzerland
- Newsletter subscriptions are managed through Infomaniak
- Payment processing is handled by payment providers with secure, encrypted transactions
- Contact form submissions are processed securely
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction.
Sharing Your Personal Information
We do not share, sell, trade, or rent any personally identifiable information with third parties, except:
- When required by law
- If you violate our terms of use
- To service providers who assist us in operating our website or service (e.g., newsletter providers, payment providers, hosting providers), who are contractually obligated to protect your data
We may collect and use non-personal information to help us improve the service, personalise your experience and analyse the use of the service. This Privacy Policy does not limit our use or disclosure of non-personal information collected. We reserve the right to collect, use and disclose such non-personal information to our partners and other third parties to improve our service or as permitted by law.
General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulation under European law on data protection and privacy for all individuals within the European Union and the European Economic Area. If you are a European resident, we are the data controller of your data and you have the right to know how your personal information is processed, what we have collected about you and to request that this data be corrected, updated or deleted. In addition, please note that your information may be processed in Switzerland or other jurisdictions where our service providers operate, in accordance with applicable data protection laws and appropriate safeguards. Please contact us if you have any questions about your rights under the GDPR. For further information or complaints, please contact your local data protection authority.
Legal Basis for Processing
We process personal data based on one or more of the following legal grounds: your consent, performance of a contract (e.g. newsletter delivery), compliance with legal obligations, and our legitimate interests in operating and improving the website.
Your Rights
Under Swiss data protection law and GDPR (if applicable), you have the right to:
- Access: Request a copy of the personal data we hold about you
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your personal data
- Objection: Object to processing of your data
- Portability: Request transfer of your data to another service
- Unsubscribe: Opt out of newsletter communications at any time
Data Retention
We retain the information we collect for as long as necessary to provide you with the service you have requested or until you ask us to delete the information. In specific cases, the data might be retained for longer for legal/tax/accounting compliance reasons. Some data, like e.g. what you provided while using comments, may be retained indefinitely unless deletion is requested or we close the Service.
The data we store is protected by commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification.
Communication by Email
We may communicate with you by email in response to your requests or to send you newsletter content based on your subscription. If you have supplied your email address, we may occasionally send you an email to tell you about new features, ask for your feedback, or keep you up to date with our service.
Newsletter emails:
- Subscribers receive stories and updates according to the subscription details
- You may unsubscribe at any time by following the "unsubscribe" link in each email
- Service updates (e.g., changes to terms, subscription changes)
- Responses to your inquiries
- Important account or security information
Links to Other Websites
Our website may contain links to and from third party websites or services that are not operated by us. If you follow a link to one of these websites and are redirected to a third party website, please note that these websites have their own privacy policies and that we do not accept any responsibility for those policies or practices. Please check the privacy policy of each website you visit before submitting any personal information to any of these websites.
Donations and Tips
If you support us through Buy Me a Coffee (or a similar platform), your payment is processed by the third-party platform. We do not receive or store your payment details. We may receive a confirmation of your support and any optional message you include. Donations are voluntary and non-refundable. Please refer to the platform’s privacy policy for details.
Do Not Track
This website does not change its data collection and use practices when your browser sends the "Do Not Track" signal.
Activity Transfers
In the event that Two Lenses, or substantially all of our assets, are acquired, or in the event that Stark Content - Ula Stark goes out of business or enters bankruptcy, your personal information might be one of the assets transferred or acquired by a third party who may continue to process your personal information. You acknowledge and consent that such transfers may occur, and are permitted by this privacy policy, and that any acquirer of our assets may continue to use your personal information as set forth in this policy.
Children's Privacy
Our service is not directed to individuals under the age of 16. We do not knowingly collect personal data from children. While our content is about parenting toddlers, the website and service are intended for adult readers (parents, caregivers, professionals).
Changes to This Policy
We reserve the right to update or modify this privacy policy at any time. Changes will be posted on this page with an updated “Last updated” date. Please check this document whenever you provide us with personal information. Your continued use of the website after seven (7) days of changes or revisions to this Privacy Policy will mean that you accept the terms of this revised Privacy Policy. We suggest that you periodically review this Privacy Policy if you are concerned about how your information is used.
Consent
By using our website, you hereby consent to our privacy policy and agree to its terms.
Contact
For further information or if you wish to exercise your rights in relation to your personal data, you can contact us directly at hello@twolenses.ch. Two Lenses
Operated by: Stark Content - Ula Stark
c/o Frey Services
Eggstrasse 14f
8134 Adliswil ZH
Switzerland